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PROMOTIONAL VIDEOS
A promotional video is an advertising tool used to showcase or highlight a product, service, event, or attraction. It is often used in TV and online marketing to show how something works or to enhance a consumer's experience. It is crucial for online marketing, as it meets modern marketing needs and increases the reach and impact of promotions.
A promotional video can highlight the benefits of something in different ways, such as:
- Commercial Videos use storytelling elements, adding a narrative to promote and sell something creatively.
- Talking Head Videos involve interviewing someone on camera, allowing an expert to share information and insights.
- Testimonial Videos feature people who have used the product or service, giving honest feedback and recommendations to build trust.